Steven Watkins, the Founder of The Cry Out, was inspired to create the company when his brother approached him and expressed his desire for Christian clothing that would help him be bolder in his faith. This sparked a movement among brothers and sisters who felt the same way, and through heading this call "TheCryOut" was born referencing the scripture where Jesus says on the cross "It Is Finished". The mission of The Cry Out is to design fashionable clothing that displays biblical messages, share the good news, and rally a community around clothing to impact the world.

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